Filling in the Information for your App's App Store Listing

Updated on 18. June 2021 by Jan Bunk


Image with text: Publishing Your App in the App Store

First Page

Start by opening AppStore Connect.

Click your app.

Fill the information on this first page. When in doubt, click the question mark next to the input field for an explanation.

  • Upload your app screenshots. You can find them in your App Dashboard. If you'd like you can edit them too. You don't have to do that now though, as you can always change them again later. Just make sure the graphics still contain the original screenshot so you're in compliance with the store policies.
  • Fill all the fields as accurately and good as you can.
  • Ignore the sections 'App Clip', 'iMessage App', 'Apple Watch', 'Routing App Coverage File', 'Game Center'.

Select Build

Pick the newest build (highest build number).

Click 'Select a build before you submit your app'

Afterwards, an export compliance dialog might come up. If it does, you can find the answers to the questions in the dialog and more information on export compliance here.

Review Information

Provide as much app review information as possible. If a decent amount of features of your app/website can't be used without logging in, provide a test account for the reviewers.

For the contact information, please either input my information or consult with me before answering their questions (if they call you, say you need to clarify with your developer). This way we can avoid common mistakes and speed up the review process.

My information:

Remember to configure the age rating for your app.

Remember to configure the age rating for your app.

Remember to save your entered information.

App Information

Make sure you keep the App Store Guidelines in mind while filling out the information below.

Click 'App Information'

Click 'App Information'

Enter a subtitle.

Configure the content rights information based on whether your website uses content that requires special rights to use.

Select an app category.

Remember to save your entered information.

Pricing and Availability

Click 'Pricing and Availability'

Click 'Pricing and Availability'

Select a price for your app.

Select where you want your app to be available.

Remember to save your entered information.

App Privacy

Go to 'App Privacy'

Go to 'App Privacy'

Start the questionnaire and click 'Yes, we collect data from this app'

Select any data you collect from your website users. Also select 'Crash Data'.

Depending on your selection you might also have to fill in some information below:

Configure additional options below

Click 'Publish' at the top right to save your privacy information.

That's it! You can now submit your app for review by going back to the main draft page and pressing the blue 'Submit for Review' button on the top right.

Click iOS App - 1.0 Prepare for Submission

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Author Jan Bunk
Written by
Jan Bunk

This website is operated by me, Jan, and my team. I have previously developed a bunch of apps for clients and my own projects. Back in 2019 I noticed that none of the existing website to app converters provide the kind of service I'd expect as a customer. That inspired me to develop a better solution - webtoapp.design. By now, the apps I've created with my team have already been downloaded hundreds of thousands of times from the app stores.