How to Fill out the App Store App Information Form

Posted on 19. April 2025 by Jan Bunk

A humanoid robot looking at a planet to gather information, digital art
You are not logged in. This guide can only be completed if you have converted your website into an app with webtoapp.design.
This guide is part of the app publishing process. You should only complete it when asked to in the app publishing timeline.
Open the App Store Connect app overview.

Select your app.

Click "App Information" in the menu on the left.

Click 'App Information'

If you want, you can enter a subtitle that summarizes what your app does. It will be shown below your app name in the App Store.

Select a primary app category that suits your app best. You can optionally enter a secondary category if you find another one that is suitable.

Screenshot of the filled out subtitle and category fields in App Store Connect.

Next, click "Set Up Content Rights Information".

A screenshot of the content rights setup button.

Most apps can select "No, it does not contain, show, or access third-party content". If your app is for example a streaming service (like Netflix) that shows licensed movies, then you can select "Yes, it contains, shows, or accesses third-party content, and I have the necessary rights". Afterwards, click "Done".

A screenshot of the content rights setup button.

A bit further down on the page, click "Set Age Rating".

In the dialog that opens, accurately describe if your app contains any of the ratings-relevant content. Most apps can select "None" for all the content types.

A screenshot of the age rating content descriptions all filled out to declare that no ratings relevant content is contained in the app.

On the next page of the dialog, you need to enter some more information. Choose "No, this app does not include unrestricted internet access.", because the app mainly shows your website.

Select "Not applicable to this app" or "This app is 17+", whichever you prefer.

Don't select "Made for Kids". Kids and teenagers will be able to download your app anyways as long as they are above the minimum age.

Why You Shouldn’t Mark Your App As Being Made for Kids

The only benefit of the "Made for Kids" program is that your app gets listed in that category. However, you have to comply with extremely strict guidelines:

  • Your app/website can't show advertisements.
  • Your app can't use any analytics. Sometimes Apple even mistakenly identifies our error reporting features (so we can fix app issues) as analytics.
  • Your app/website can't contain any links to external websites (such as social media or any other content you don't completely control).
  • Your app/website can't show any purchasing prompts to kids, so you need to add parental gates.
  • Your app can't ask for permissions (like push notifications) from kids.
  • You can never remove your app from the kids category again, you will need to follow these guidelines forever.
A screenshot of the dialog that allows the user to restrict the app to 17+ or mark it as made for kids.

Click "Done" to close the dialog.

You can now click the "Save" button at the top right.

A screenshot of the "Save" button.

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Author Jan Bunk
Written by
Jan Bunk

Hi, I'm Jan! I created webtoapp.design in 2019 while studying computer science in university. A lot has changed since then - not only have I graduated, but it's also no longer just me running webtoapp.design. We've grown to a global, fully remote team and have gathered lots of experience around app development and app publishing. We've created and published hundreds of apps in the app stores, where they've been downloaded millions of times.