How to Set Up Pricing and Availability for Your App

Posted on 19. April 2025 by Jan Bunk

A humanoid robot inspecting futuristic money with a planet in the background, digital art
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This guide is part of the app publishing process. You should only complete it when asked to in the app publishing timeline.
Open the App Store Connect app overview.

Select your app.

Click "Pricing and Availability" in the menu on the left.

A screenshot of the app store connect menu with the pricing and availability button in the monetization category.

Click "Add Pricing".

A screenshot of the price schedule section with the add pricing button highlighted.

Select the price for your app. Choose 0.00 if you want to make your app free. Afterwards, click "Next" twice.

A screenshot of the dialog where you can select the base country and price for your app.

Confirm the prices.

Screenshot of the dialog to confirm the selected pricing.

Below the prices, click "Set Up Availability".

A screenshot of the app availability section with the set up button highlighted.

Select "All Countries or Regions" unless you want to restrict where your app should be available. In that case, select "Specific Countries or Regions". Afterwards, click "Next".

A screenshot of the app availability dialog.

If you chose "Specific Countries or Regions" select the countries in the next step.

Click "Confirm".

A screenshot of the "Make app available in 175 countries or regions after releasing it?" dialog.

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Author Jan Bunk
Written by
Jan Bunk

Hi, I'm Jan! I created webtoapp.design in 2019 while studying computer science in university. A lot has changed since then - not only have I graduated, but it's also no longer just me running webtoapp.design. We've grown to a global, fully remote team and have gathered lots of experience around app development and app publishing. We've created and published hundreds of apps in the app stores, where they've been downloaded millions of times.