Automatically Send Push Notifications to Inactive Users

Wouldn’t it be nice if you could gently remind your app users to come back after they’ve been away for a while? That’s exactly what the inactive user notification feature does. Instead of letting users slip away unnoticed, you can now automatically send them a push notification after they haven’t opened your app for a set number of days. It's a great way to increase engagement and ensure your users remember your app.

How it works

You can configure inactive user notifications in your push notification settings. For each notification you can choose a title, message and the number of days of inactivity after which the notification will be sent.

Once a user opens the app, it resets the timer for the inactivity notifications. For example if you have 2 inactivity notifications - notification A after 5 days and notification B after 10 days, it would work like this:

1. The user opens the app on day 0.
2. On day 5, notification A gets sent because the user hasn't opened the app again since day 0.
3. On day 7, the user opens the app.
4. On day 12, notification A gets sent (again).
5. On day 17, notification B gets sent because the user still hasn't opened the app.

Best practices

Stick to one, two or at most three inactivity reminders. Sending too many will reduce the effectiveness.

When to send the first reminder depends on how much new content is published in your app. A social media or news app with daily fresh content could send the first inactivity notification after seven days, while an online shop where users typically order something once a month or even less often is probably better served with a notification after 30 days.

Configure an increasing delay between each reminder. If your first notification gets sent after 30 days, the second one would be appropriate after 75-90 days.

You need to find a balance between sending enough inactivity notifications and not annoying your users. If you annoy your users, they might disable the inactivity notifications or even uninstall the app.