How to Declare Your App's Privacy Practices

Posted on 19. April 2025 by Jan Bunk

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Open the App Store Connect app overview.

Select your app.

Select "App Privacy" in the menu on the left.

A screenshot of the App Store Connect menu.

Click "Edit" next to "Privacy Policy".

A screenshot with the edit button highlighted.

In the "Privacy Policy URL" field, enter the link to the privacy policy of your website.

Alternatively, you can link to this privacy policy that we generated for your app: https://webtoapp.design/apps/privacy_policy/Couldn't%20serialize%20app_id,%20probably%20undefined

Please note that this privacy policy mentions your webtoapp.design account e-mail address as a way to contact you. If you don't want that e-mail address to be public, don't use this privacy policy.

You can leave the field "User Privacy Choices URL" empty.

Below those fields, click "Get Started".

A screenshot of the button to start filling out the privacy practices questionnaire.

In the dialog that opens, click "Yes, we collect data from this app" and then "Next".

A screenshot of the first page of the privacy questionnaire dialog.

Select any data you collect on your website. Also select "Crash Data" because the app collects that. Then click "Save".

A screenshot of the data collection dialog with crash data highlighted.

You will now see all the data types you selected with a "Set up" button. Click the first "Set up" button and follow the steps below.

A screenshot of all the data types that were previously selected and can be set up now.

In the dialog that opens, select what this data type is used for. The most common usage types are "App Functionality" and "Analytics". Afterwards, click "Next" at the bottom right.

For the data type "Crash Data", select "App Functionality".
A screenshot of app functionality selected as the reason for data collection.

Choose whether this data type is connected to the user's identity. This is usually true for information that is attached to the user's account, like their name, e-mail address and phone number. Other data like anonymous usage statistics would count as not linked to the user's identity.

For the data type "Crash Data", select that it's not linked to the user's identity.
A screenshot of the dialog where it's selected that crash data is not linked to the user's identity.

Click "Next" a couple of times to get to the screen where you can select if you use the data for tracking. Always answer that you don't use the collected information for tracking purposes. If you answer that you track users, Apple will reject the app because it's incorrect.

Here's why your data usage doesn't count as tracking under Apple's definition

Apple's definition of tracking is that you use the information to track users across other companies' websites and apps, which usually only applies to advertising companies like Google and Facebook.

If you were to answer "Yes" to the question if you track your users, Apple would require that the app asks for the tracking permission. This permission is meant to be used to get access to the user's advertising identifier. The app does not need the advertising identifier though, so it makes no sense to ask for it.

A screenshot of the privacy setup dialog where we highlighted that the data is not used for tracking.

Now repeat this process for every data type. When you're done, all data types should show what they're used for.

A screenshot of the finished privacy screen with all data types fully set up.

If you see a "Publish" button at the top right, click it to save your privacy information. If it's not visible, the changes should get saved automatically.

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Author Jan Bunk
Written by
Jan Bunk

Hi, I'm Jan! I created webtoapp.design in 2019 while studying computer science in university. A lot has changed since then - not only have I graduated, but it's also no longer just me running webtoapp.design. We've grown to a global, fully remote team and have gathered lots of experience around app development and app publishing. We've created and published hundreds of apps in the app stores, where they've been downloaded millions of times.