How to Create a Sale in the Google Play Console

Posted on 7. April 2025 by Jan Bunk

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You are not logged in. This guide can only be completed if you have converted your website into an app with webtoapp.design.

This guide is part of the app publishing process. You should only complete it when asked to in the app publishing timeline.

We need to make sure that your app testers can download your app to test it. To allow that, we need to create a sale to temporarily offer the app for free for the app testers.

Begin by opening the "Sales" page in the Google Play Console.

Click "Create sale" at the top right.

A screenshot of the Google Play Console app pricing page.

Name the sale "For Testing".

Make the sale start tomorrow and last 7 days.

Click "Edit sale price" and set the price to 0.

A screenshot of the filled out form for creating a sale.

Click "Apply prices" and then "Save" at the bottom right.

A screenshot with the save button highlighted in the bottom right corner.

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Written by
Jan Bunk

Hi, I'm Jan! I created webtoapp.design in 2019 while studying computer science in university. A lot has changed since then - not only have I graduated, but it's also no longer just me running webtoapp.design. We've grown to a global, fully remote team and have gathered lots of experience around app development and app publishing. We've created and published hundreds of apps in the app stores, where they've been downloaded millions of times.