The Easiest Way to Let People Download Your App

Posted on 16. December 2022 by Jan Bunk

A robot showing an app to other robots, digital art

Sharing your app can be a bit tricky sometimes. Especially in the beginning, when your new app is usually hard to find via the app stores' search functions, it's best to give users a direct link to where they can download the app. That's also a bit inconvenient though because you have multiple different links: One link for the Apple App Store, one for the Google Play Store and maybe even more app stores.

The solution? The app landing page!

What is the App Landing Page?

Your app landing page is a site that has links to your app's Apple App Store and Google Play Store listing. It also has some useful options for sharing your app via e-mail, WhatsApp and more.

The page is branded with your app name, icon and colors. We use the card colors from your app's "Other Screen" settings.

As an example, here's the landing page for the app. A screenshot of the app settings screen.

This is what the link will look like when shared on social media (of course with your app name and app icon):

A screenshot of the app settings screen.

What are the different variants of the App Landing Page?

You can either use the link that links directly to the app landing page, or you can use a link that tries to immediately redirect the user to the correct app store.

In the case of the redirecting link, it recognizes the user's device to pick the correct app store. So Android devices will be redirected to the Google Play Store, while iOS devices will be sent to the Apple App Store. Other devices (such as Windows computers) will be sent to the app landing page, like with the other link.

How to Use the App Landing Page

  1. Open the timeline page in your app dashboard.
  2. Copy the link to your app landing page.
  3. Share the link on your website, social media, or anywhere else. A QR code can work well on physical marketing material such as flyers.

Other Recommendations

If you promote your app on your website (e.g. by having a section asking the user to download your app), we can hide that prompt in your app. That's usually a good choice because app users don't need to be asked to download the app anymore and Apple doesn't like it if you mention your Android app or the Google Play Store.

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Author Jan Bunk
Written by
Jan Bunk

Hi, I'm Jan! I created in 2019 while studying computer science in university. A lot has changed since then - not only have I graduated, but it's also no longer just me running We've grown to a global, fully remote team and have gathered lots of experience around app development and app publishing. We've created and published hundreds of apps in the app stores, where they've been downloaded hundreds of thousands of times.