Updated on 26. August 2022 by Jan Bunk
In this article we'll take a look at when, why and how to update your app created for your website with webtoapp.design.
We're specifically focusing on apps created by us, as those differ quite a bit from regular apps. You often don't necessarily need to create app updates that go through the app store update process since you can just make changes to your website and they show up in the app immediately. In the following we'll see quite a few good reasons why those app updates make sense too though.
Sometimes apps need to be updated to make sure they offer the desired functionality and user experience.
You can change some parts of your app remotely, but other parts need to be changed by publishing an app update to the Google Play Store or Apple App Store. Settings that take effect immediately are highlighted as such in your app customization dashboard.
With an app created from your website using webtoapp.design there's three different types of changes you can make to your app. Let's take a look at those in the following sections.
Parts of the app that display your website always show the current state of your website. No manual changes from you or us are needed here. How much of your app shows your website depends on the layout you picked for your app.
Because this happens automatically, no app update through the Google Play Store or Apple App Store is necessary. This is great because you don't need to go through the app review process again, which saves you time.
Aside from the changes that happen automatically, you can use your webtoapp.design app dashboard to change many parts of your app. Some of those are highlighted to indicate that they "apply immediately". That means that any changes you make to those settings immediately show up in your app, without publishing an update through the app stores.
As an example, here are a some of those settings that can be changed without an update:
These are also changes that you make in your app dashboard. They are not highlighted in any way, which means they will only show up on your user's devices after you publish an update in the app stores. These settings mostly affect the appearance of your app. You configured them before the initial publishing of your app, but you might want to adjust some of them as your website changes over time. Here are some examples of those settings:
Aside from the changes you can make in your app dashboard, there's lots of other reasons for updating your app through the app stores. Let's go through them.
Here at webtoapp.design we never stop working on the common core that's shared by all of our customers' apps. Even though the app core has been functional since several years (some customers still run app versions from when we just started our service in 2019), we keep making improvements.
You can find a changelog (a list of all the changes that we made since your last app update) in your app dashboard. Since these modifications are changes to the app's code, they need an app update. Here are the general categories these changes fall under:
Aside from the previously mentioned functional, aesthetic and stability changes, there's also quite a few reasons to update your app even if you're not really changing the content of the app.
The most obvious one of those is changing your Apple App Store listing (i.e. description, screenshots, etc.). Unlike the Google Play Store, you must submit a new app version if you want to change how your app appears in the App Store. Reasons to do so can include optimizing your app description (so called "App Store Optimization", ASO) to get more downloads or just keeping it up to date.
Lesser known - but all the more important - reasons for updating your app are the following:
Now, with all of those reasons to update your app out of the way, let's see what the recommended update frequency is. The consensus seems to be around once to twice per month. That's what you'll find recommended on other blogs - see for yourself:
Personally, I find that is a lot. Those big companies do it with their apps because they have the resources and it makes business sense for them. The app store optimization reasons lead to more new users which in turn earn them more money.
For smaller companies such frequent updates can be too much effort, especially if you don't depend on app store optimization for your user acquisition. In that case you can easily get away with just updating the app when necessary because of the kinds of changes listed above. Like I said - there's plenty of apps out there that haven't been updated in years but still work just fine.
Updating your app is very easy with webtoapp.design. Simply open your app dashboard and click "Create Update". You'll be redirected to the checkout page. Afterwards, when you go back to your app dashboard, you'll find a timeline with detailed step by step guides that explain everything you need to do to publish your app update. The rest is handled by us. The guides will also point out at which point in the process you can make changes to your app's App Store listing.
Please keep in mind that it takes a few days for the update to be reviewed by Apple's and Google's app reviewers. Usually, app updates get reviewed quicker and with less problems than initial app publishings.
Your users will automatically get the new app version on their device, they don't need to manually download the update from the app stores.
If you are on one of our lifetime/one-time-payment plans, an app update costs 150€ (may vary slightly depending on your currency). Subscription plan users get free updates.
The app stores do not charge anything to update your app - it's covered by the fee to create your developer account.
A short explanation on what licenses are in the software world and what you need to do about them when you created your app with webtoapp.design.
Just like you might analyze your website visitors' behaviour, you can do the same for your app users. Filter for app users and get actionable insights on how to improve your website and app.
You need to pay attention to some export regulations because apps count as encryption software and app downloads count as exporting the app from the USA.
This website is operated by me, Jan, and my team. I have previously developed a bunch of apps for clients and my own projects. Back in 2019 I noticed that none of the existing website to app converters provide the kind of service I'd expect as a customer. That inspired me to develop a better solution - webtoapp.design. By now, the apps I've created with my team have already been downloaded hundreds of thousands of times from the app stores.