Posted on 11. July 2020 by Jan Bunk
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No matter what operating system (Android or iOS) your app is for, reviews in the PlayStore or App Store have a massive impact on the success of your app.
Reviews influence whether a potential user looking at your app will download it or not. Users look at ratings to judge the value of an app at a glance. After reading your app’s description, they might be interested in downloading it however they could be deterred when they see mediocre reviews.
According to Apptentive, a trend analytics firm, 79% of consumers take reviews into account when downloading an app. This alone should be reason enough to put effort into collecting as many positive reviews as possible, but there’s more. For users to even consider downloading your mobile app, they need to find it in the app store first. If you want to have any chance at being ranked at the top of the search results for terms other than your brand name, you need to work on your ASO (App Store Optimization). To put it shortly: the reviews of your apps matter a lot. Like, a lot a lot.
But now that we know how important good ratings are for an app, how can we get them?
Most users don’t just think about going to the app store to rate apps they use. They usually only do so when they want to complain about something or suggest a new feature. In both of these cases you won’t be getting many 5-star reviews. This is why you need to find smart ways to encourage your satisfied users to rate your app.
Rating popups are a very efficient way to increase the number of ratings. You should see a striking difference in the number of users that rate your app after you start using these reminders. In their most basic form they simply consist of a small popup message asking the user to write a review for the app they’re using.
But you can’t just throw popups in randomly and expect them to bring amazing results. You have to be smart about it and optimize the review reminders to make the most out of them.
Big apps like Instagram use Review Reminders tool. When they added a simple popup politely asking users to rate the app, it saw a staggering increase in ratings from approximately 5.5 million to 20 million. All of this happened in just 2 weeks! They quadrupled their number of reviews on the app stores with such a tiny change, even though the app had been popular for over 7 years.
All in all it should be clear that review reminders should be part of every app. Implementing such a reminder might look difficult to pull off on your own, but if you made an app for your website with our website to app converter, you can easily introduce this feature into your apps and analyze its results. We’ve already done all the work necessary, so it’s just a click of a button for you.
Turn your website into an app now!
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This website is operated by me, Jan, and my team. I have previously developed a bunch of apps for clients and my own projects. Back in 2019 I noticed that none of the existing website to app converters provide the kind of service I'd expect as a customer. That inspired me to develop a better solution - webtoapp.design. By now, the apps I've created with my team have already been downloaded hundreds of thousands of times from the app stores.