Updated on 7. September 2021 by Jan Bunk
Unfortunately, Apple's review process for apps in the App Store is quite strict. If you're not familiar with their guidelines, you can easily make mistakes that lead to the initial rejection from the App Store. In this article, I want to show you the most common issues we encounter when helping customers to get their app published. This article focuses on the review process for apps we created for customers by turning their website into an app.
Your website must not contain 'content that is offensive, insensitive, upsetting, intended to disgust, in exceptionally poor taste, or just plain creepy'. The guidelines go into more detail and leave some room for interpretation, however sites that show violence or pornography are clearly excluded. Check the full guidelines if you think your website might push the boundaries.
You might be required to process payments made on your website with In-App-Purchases (IAP) instead. Apple's motivation here is clear - they get 30% of every IAP. At the moment, we don't support IAPs for our apps yet. As this section of the guidelines is quite detailed and provides lots of exceptions (section 3.1.3), I encourage you to read it to make sure that your app/website doesn't have to use IAPs.
Examples of purchases that don't need to use IAPs:
If your website collects payments for any of the above exemptions, you can use our website to app converter without any problems.
If your website offers a third-party login functionality (such as Facebook Login, Google Sign-In, Sign in with Twitter, Sign In with LinkedIn, Login with Amazon, or WeChat Login), you also need to offer a 'Log in with Apple' feature on your website. That way it will also appear in your app.
There's some exceptions to this rule though:
If your app is not intended for the general public (e.g. the app is only for your employees), Apple may not immediately allow you into the public app store, but instead recommend using Apple Business Manager.
Completing your App Store entry might seem like a daunting task at first. In this guide we go over each step in detail so it'll be easy for you!
A step by step guide on how to publish a new version of your app as an update on the Apple App Store using App Store Connect.
A step by step guide on how to publish a new version of your app as an update on the Google PlayStore using the Google Play Console.
This website is operated by me, Jan, and my team. I have previously developed a bunch of apps for clients and my own projects. Back in 2019 I noticed that none of the existing website to app converters provide the kind of service I'd expect as a customer. That inspired me to develop a better solution - webtoapp.design. By now, the apps I've created with my team have already been downloaded hundreds of thousands of times from the app stores.