How to: Unlist Your App from the App Stores

If you've ever needed to remove your app from the App Store or Google Play Store, you know the setting can be a bit hidden. Whether you're retiring an outdated app, focusing on a new project, or addressing unforeseen issues, this guide will walk you through the process step-by-step.

Afterwards I'll also show you how to undo the removal of your app, so it shows up in the app stores again without needing an additional review by Apple or Google.

Why Remove Your App?

Before we get into the how, let's quickly cover the why. You might want to remove your app for several reasons:

• Outdated App: Your app is no longer relevant or supported.
• Rebranding: You're planning to launch a new version with significant changes. In most of these cases we'd recommend updating your existing app though. Updating the app makes sure users of the existing app automatically get the new one and you save time because updating an app is quicker than publishing a new one.
• Compliance Issues: Your app no longer meets store guidelines or legal requirements.
• Performance Problems: Major bugs or issues that need to be resolved before making the app accessible to new users again.

The good thing is that removing your app from the app stores doesn't need to be permanent. Maybe you just need to address a couple of issues before you make your app available again? In that case you'll be able to make your app public again (using basically the same process as outlined below) later on without having to go through the entire initial app publishing process again.

Removing an App from the Apple App Store

Open App Store Connect and select your app.

Click "Pricing and Availability" at the bottom of the side menu.

Click "Manage" under "App Availability".

Click "Manage Availability".

Click "None" at the top right of the dialog.

Click "Next" and then "Confirm" at the bottom right of the dialog.

Your app will be removed from the App Store, though it can take up to 24 hours for changes to take effect.

Removing an App from Google Play Store

In the Google Play Console, go to the "Advanced Settings" (under "Test and release" in the side menu) of your app.

Select "Unpublished" under app availability.

Click "Unpublish" at the bottom right and confirm it.

After Removal: What Happens Next?

Once you've removed your app from the App Store or Google Play Store, it will no longer be available for new downloads. However, users who have already downloaded your app will still have it on their devices and can continue to open it. Apps created with webtoapp.design that no longer have an active subscription will show a message saying that the app has been temporarily disabled.

I'd recommend that you communicate with your users and inform them at least a few months in advance before removing and disabling your app. That way they have enough time to look for alternatives and adjust their workflows.

Making Your App Available Again

Often you only want to temporarily remove the app, so it's important to be able to quickly make the app available for download again. The process to make your app available again is very similar to how you removed the app from sale initially.

Apple App Store Republishing

Open App Store Connect and select your app.

Click "Pricing and Availability" at the bottom of the side menu.

Click "Manage" under "App Availability" and "175 Not Available".

Click "Manage Availability".

Select all the countries you want to make your app available in.

Click "Next" and then "Confirm".

Google Play Store Republishing

In the Google Play Console, go to the "Advanced Settings" (under "Test and release" in the side menu) of your app.

Select "Published" and click the save button at the bottom right.