Updated on 3. July 2020 by Jan Bunk
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Just here to decide whether you want an iOS or Android app?
Jump to the Differences between Android and iOS for App Publishers.
There are many options when it comes to purchasing a smartphone. But there’s just two main options for their operating systems, Android and iOS. Almost every new smartphone is going to be running on either Google's Android or Apple's iOS operating system.
However, there's a huge difference in the market share of these operating systems. Android has been able to capture 87% of the smartphone market share, whereas only 13% of smartphones are running on iOS. Both operating systems are great but there are a few reasons that explain why Android is the market leader.
The iPhones and iPads are usually automatically updated to the latest version of iOS quickly, which is very different for Android devices. This is because Apple only has to manage the updates of its comparably small number of different device models. In contrast, individual Android smartphone manufacturers release their own updates - on their own schedule - for lots of different models, which takes a while. However if you converted your website to an app with our service you won’t have to worry about compatibility, as we take care of that for you. We always ensure our apps work just as well on the most recent operating system versions as they do on older ones.
There are a very limited number of Apple device models, so there's just a few different combinations of hardware pieces. With Android phones, there are devices with every imaginable hardware combination, from different memory and storage to varying screen sizes, display resolutions and camera qualities. On the one hand this is great for the user of the device, as they can get exactly the kind of phone they want. On the other hand it makes it more difficult when developing the app, as you have to take all of the hardware variations into account. Luckily for you, we have taken care of that completely for all the apps created by us. We always make sure that they are compatible with almost any device, no matter how powerful or common the built-in parts are.
Android phones can be rooted , which allows you to customize every last bit of the operating system. iOS has a similar process called jailbreaking , which also unlocks a bunch of powerful compatibilities. However, this doesn’t change anything about apps made with our website to app converter, they don’t require rooting or jailbreaking at all, but they will also work on such customized devices.
Battery life and capacity is something that is very important to most smartphone users. Without it, you will be forced to charge your smartphone frequently which is quite annoying if you ask me. A few years ago, most Android smartphones came with removable batteries which allowed you to simply swap the empty battery with a fully charged replacement one. I quite liked that and had a second battery for my Samsung Galaxy S2 back in the day. Well, those days are over and most devices don't have an easily swappable battery anymore, so all you can do is buy an Android smartphone with a bigger battery. iPhone batteries often are just half the size (measured in mAh) of the ones used in Android devices. However this is not a fair comparison, as iPhones often provide a higher efficiency, so more usage time per mAh. You don’t need to worry about battery usage of apps we created for you though, as we always take battery usage into account when developing apps. Other apps that aren’t focused on efficiency often get uninstalled because they drain the user’s battery too quickly.
Many Android smartphones allow you to expand your memory using memory cards. iPhones unfortunately don’t allow expandable memory, but only allow purchase of smartphones with bigger disk space at huge markup prices. That’s why it's especially important that we make sure all apps we develop take up as little storage space as possible. When users run low on space, they tend to uninstall the biggest apps first. With an app created using our website to app converter you won't have to worry about this luckily.
Security is a specialty of iOS. They have a closed system that is very difficult for dangerous apps to break out of. It also helps that apps from other sources aside from the official App Store can't be installed. We will take a further look at that below. This is the main difference to Android devices, but it can be an advantage for you if you want to distribute your app to just a few devices. Regarding the security of the apps developed by webtoapp.design, there's no need to worry at all. We follow all industry-standard security measures (and more!) to make sure there are virtually no risks to you as an app owner and to the users that install your app. Additionally we regularly update the apps to make sure that we keep up with modern security and safety regulations.
Now let's take a look at the aspects which you actually need to take into consideration when you're deciding whether you want an iOS or an Android app. Our recommendation will always be to get both, as that offers the best price/value ratio and you won't have to disappoint any of your customers.
Android allows you to install applications from sources other than the Google Play Store, which isn’t possible on iOS. This allows you to promote your apps through other mediums, for example through alternative app stores like Aptoide, the Amazon App Store or F-Droid. But maybe you don’t even want to publish your app in a store? You can just directly send the app file to anyone you want to share the app with and they can install it in a few clicks. This means there's no need to go through the hurdles of submitting your app for publishing in the Google Play Store. However, this shouldn't deter you, as we, the team of webtoapp.design, will help you as much as possible with publishing your app in any app store.
The Apple app store has comparably high yearly fees ($99) when it comes to listing your apps for distribution. The Google Play Store on the other hand has a small one time fee of $25 which allows almost anyone to list their applications without any worries. Therefore it makes sense that the Android app store is larger than the Apple store. This can also be seen by looking at the number of apps currently available on both of these stores.
This also implies (and experience proves it) that it's more difficult to get into the Apple App Store. However that guarantees a higher quality of apps in the store. Recently Google has been putting a lot of effort into improving the quality of apps in Google Play though, which you can see in the following graph, that shows that they are not afraid to delete (about 1 million) apps that they consider low quality:
There's no need to worry if you turned your website to an app with our converter, as we make sure your app is of top quality and accepted in the app stores.
Apple’s iOS runs only on iPhones and iPads, which prevents other manufacturers from using it on their smartphones. This heavily reduces the number of smartphones iOS runs on. Now compare this to Android, which can be used by any smartphone manufacturer in the world. This has allowed Android to be widely adopted, in comparison to only Apple using iOS. This has partially caused the huge difference in the market share of both the operating systems.
Apple is a luxury brand, so their devices are more expensive. In consequence they’re mostly owned by the middle and upper class in western countries. This means your app can only be used by this target audience. This can be beneficial for you, as these users tend to have a higher disposable income. On the other side it can be limiting, as with Android your app can be used on smartphones in any price range. This broader target audience will make it easier and cheaper to get downloads for your app. For example if you run ads in or for your app, you can expect an up to 10 times higher cost per click ratio.
Both operating systems have their pros and cons, but you need to decide yourself which operating system allows you to reach your target audience best. If your budget allows for it, the optimal solution will always be to have an app for iOS and Android, which is also the best price/value option.
Turn your website into an app now!
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This website is operated by me, Jan, and my team. I have previously developed a bunch of apps for clients and my own projects. Back in 2019 I noticed that none of the existing website to app converters provide the kind of service I'd expect as a customer. That inspired me to develop a better solution - webtoapp.design. By now, the apps I've created with my team have already been downloaded hundreds of thousands of times from the app stores.